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The Nanocorp Primer #5
Nanocorps in the Dream Society
How 'Small is Good' Business Webs Will Compete in the Story-driven Marketplaces of the 21st Century
2015 Update: Many years have passed since Timlynn and I actively pursued Sohodojo. Those years were "life interrupted" as we both faced stage 4 cancer battles and have, so far at least, won a few Bonus Rounds. To this end of #PayingItForward for the Gift of Life, we're essentially re-entering the world by living our lives as much as we can by the ideas we tried so hard to help gain traction at the start of the New Millennium. We'll be mining this site for "oldies but goodies" as we engage in our "Influence Without Authority" Portfolio Lives in the Citizen Science and Citizen History domains. For more about what we do now, please visit FactMiners.org and The Softalk Apple Project, and follow us on Twitter at @Jim_Salmons and @TimlynnBabitsky.
This installment of The Nanocorp Primer examines the hypotheses of world-class futurist, Rolf Jensen, to better understand the unique competitive advantage that nanocorps and our 'Small is Good' Business Webs bring to the emerging imagination-based, story-driven marketplaces of what Jensen calls the Dream Society.
In the first installment of The Nanocorp Primer, "The Road Less Traveled and Where It Leads -- How 'Ruthlessly Small' is Derived from First Principles in a Nanocorp World", we explored the paradoxical and perpetual dynamic opposition of 'Small is Good' and 'Big is Good' organizing/business principles. We showed how, properly appreciated and 'ruthlessly' applied, 'Small is Good' dynamics can be just as powerful and therefore competitive as are the all-too-typically applied 'Big is Good' dynamics.
In this presentation, we turn our attention to emerging 'Big Picture' dynamics which will shape consumer behavior in the 21st Century. As we'll see, there is good reason to believe that nanocorps and our 'Small is Good' Business Webs will be competitive players in the New/Network Economy.
Our 'Small is Good B-Webs Have Great Stories' conclusion has profound implications on the research and development agenda of Sohodojo. Most dramatically, we've grounded our understanding that the e-commerce engine behind 'Small is Good' Business Webs will be qualitatively different than those behind 'Big is Good' business models.
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Table of Contents
This presentation consists of the following slides:
Nanocorps in the Dream Society: How 'Small is Good' Business Webs Will Compete in the Story-driven Marketplaces of the 21st Century
No.5 in 'The Nanocorp Primer'